Know your culture — Transform your firm
Uncover the DNA of your firm
The Culture Xray® survey is a powerful diagnostic tool that allows leaders, perhaps for the first time, to get a snapshot your firm’s current culture of business development.
By anonymously surveying your lawyers in eight major categories of client development, you can pinpoint specific areas that need attention. You will uncover your gaps and shine a light on your strengths. You will have evidence to convince partners that focused action needs to be taken in key areas. You will also see how you stack up against other firms that have taken the survey.
“At a TerraLex Americas Regional Meeting, David Freeman gave an outstanding presentation to more than 125 delegates. As Chairman of TerraLex and as a former Managing Partner of my own law firm I have attended presentations by many law firm consultants. This was one of the best. The research David presented opened our eyes to the uncomfortable fact that many lawyers are not aware of their weaknesses or strengths in client relationship management and practice development. He also offered simple and practical advice on how law firms can improve their performance in these critical areas. His Culture Xray® was a picture that was better than a thousand words of the usual law firm management consultant advice.”
Charles E. McCallum, former Chairman and CEO, TerraLex – A World-Wide Network of Independent Law Firms
Highlights of the Culture Xray® survey:
It involves very little work for the firm or your lawyers. The survey contains only 41 statements, is fully automated, and can be answered in minutes.
It goes beyond marketing to cover a range of leadership, management, and business development issues you may not think of on your own.
You can view the data from three perspectives: In eight categories, from lowest to highest scores and compared to other firms.