Ever wonder what your lawyers are really thinking about business development?

Would you like to find problems before they become unmanageable?

Do you need “proof” to help convince your lawyers to make changes in their approach to client development?

Would you like a better set of measures beyond hours and receivables?

Do you know how your firm's culture of business development stacks up against others?

The Culture X-ray® is a powerful new diagnostic tool that allows you to understand the culture of business development that exists in various segments of your firm. It shows you how your people rate your firm's effectiveness in key areas of marketing, selling, leadership, and client service. This online survey can generate customized reports:

• By category of person (leaders, equity partners, income partners, laterals, associates, and staff)
• By location
• By practice group

With this level of information, you can pinpoint specific areas that need attention. You will find gaps to be filled and strengths to build upon. You will have evidence to convince partners that focused action needs to be taken. You will also have a tool to measure the progress of your major initiatives. You can also see how your groups stack up against other firms. Highlights of the Culture X-ray® process include the following:

• It involves very little work for the firm or your lawyers. The survey contains only thirty-nine statements, is fully automated, and can be answered in minutes.
• It drills into key indicators of firm culture at the individual, group, and location level helping your firm isolate areas for improvement.
• It goes beyond marketing to cover a range of leadership, management, and business development issues common to law firms that you may not think of on your own.
• You don't have to struggle to makes sense of it. Our professionals develop a summary, highlight major findings, and arrange a conference call with leaders to discuss the results.
• This type of data is a marketer's best friend in that it is a benchmarking instrument that can be used year after year to track improvement.
• It was created by a former lawyer and marketing consultant who understands the key issues that drive business development in law firms.
• It is very affordable.