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Ever wonder what your lawyers are really thinking about business development? Would you like a better set of measures beyond hours and receivables? Would you like to find problems before they get too large? Do you need “proof” to help convince your lawyers to make changes in their approach to client development? Do you know how your firm’s culture of business development stacks up against others? The “Culture X-ray” is an exciting new diagnostic tool that allows you to take the pulse of your lawyers and staff. It will show you how your people rate the firm’s effectiveness in key areas of marketing, selling, and client service. The Culture X-ray delivers customized reports that show results by specific groups: By category of person (leaders, equity partners, income partners, laterals, associates, and staff), by location, and by practice groups. With this level of information, you can pinpoint specific areas that need the most attention. With the Culture X-ray, you will find gaps that should be filled. You will identify strengths to build upon. You will have evidence to convince partners that action needs to be taken. You will have a way to measure the progress of your major initiatives. And coming soon, you will see how you stack up against other firms. Included with the Culture X-Ray are a final report and conference call with your key leaders to review your results and discuss specific recommendations for next steps. Click here to view an example of a report that can be created using the Culture X-ray.
“At the recent TerraLex Americas Regional Meeting, David Freeman gave an outstanding presentation to more than 125 delegates. As Chairman of TerraLex and as a former Managing Partner of my own law firm I have attended presentations by many law firm consultants. This was one of the best. The research David presented opened our eyes to the uncomfortable fact that many lawyers are not aware of their weaknesses or strengths in client relationship management and practice development. He also offered simple and practical advice on how law firms can improve their performance in these critical areas. His Culture X-ray was a picture that was better than a thousand words of the usual law firm management consultant advice.”
Charles E. McCallum, Chairman, TerraLex, A World-Wide Network of Independent Law Firms, and Fellow, American College of Law Practice Management | 
