Craig A. Brown, J.D.
Described by audience members as “one of the best speakers I’ve heard,” and previously honored as “Consultant of the Year” for three consecutive years at Thomson West, Craig A. Brown, J.D., is a Business Development Consultant with the David Freeman Consulting Group. Craig’s services include:
- Business development training and coaching
- Customized “Learn-By-Doing” business development training programs for associates
- Firm-wide business development vitality assessments
Craig knows what it takes to sell legal services. As an attorney in California, he built a solid litigation practice. As a business developer who has worked with law firms for over twenty years, he has become especially skilled at understanding what it takes to get in, sell, and increase service offerings to lawyers, particularly in the General Counsel’s office. Examples include being a part of a launch team that took an initiative from startup to 80% of market share in four years, building a 100 million dollar revenue pipeline and increasing revenues by 300% within the first year of an engagement.
As a trainer, Craig has developed action-oriented seminars using leading edge, adult learning methodologies. He has trained new consultants in seminar based selling, and trains and coaches lawyers to build relationships that lead to strong books of business and satisfying careers.
As a professional speaker, trainer, and consultant in the areas of marketing, sales, training, publishing, leadership, finance, knowledge management, and legal research, he has worked with hundreds of law firms. Participant comments include:
- “Engaging and instructive. Craig exudes a sense of passion in his presentations and combines it with a relaxed style that can put an audience at ease. His style builds trust and credibility within ... audiences which is paramount in getting a message across.”
- “Several of the attorneys commented to me after the presentation that they had expected a rather dull topic, but that you made it interesting, relevant, and even entertaining. I was also impressed with your ability to think on your feet and answer tough questions thoroughly on the fly - attorneys can be a tough crowd.”
- “His sense of humor, rapport-building and understanding of how group dynamics work allows him to build trust and credibility and helps people feel comfortable in taking risks.”
- “... (Y)ou not only entertained us, but you engaged us as well.”
- “You really hit the mark on helping myself and many others apply important leadership principles ... You have my recommendation as one of the best speakers I have heard in some time. Thanks.”
"Members of our board were very complimentary of you today. Several commented how well prepared and professional you were. You made a great impression. Thank you both for all the work you did for our retreat. You provide excellent value!"
Margie Bodas, Partner and Vice President of Practice Management, Lommen, Abdo, Cole, King & Stageberg, P.A., Minneapolis, Minnesota
"I really enjoyed our time together. I thought your coaching was fantastic. Very practical and useable. It was great to be able to organize my marketing efforts so that they became more effective and coordinated."
Craig Metcalf, Partner, Kirton and McConkie, Salt Lake City
"Craig and I have had several productive sessions. He's quite good at teaching you to take a new perspective on the practice: how to have a plan when you make contacts; how to develop an approach for maintaining contacts; how to use seminars/speaking engagements to advantage. He's quite good at what he does. He listens, then brings you along. I've benefited considerably from our discussions."
David Hunter, Partner, Jones Walker, New Orleans, LA
"It has been a pleasure working with you on my business development plan. You have presented a number of valuable insights on how to regularly and systematically attract business. The greatest value has been to help sharpen my focus on things that will work for me. I have employed many of your suggestions, including the article and the prospect and referral lists, which I plan to update and regularly use."
Timothy C. Matson, Esq., Lommen, Abdo, Cole, King & Stageberg, P.A.
I have the gray hairs to prove I've seen a lot of these things and that's the best I've ever heard. Name partner, mid-size regional firm, central California
This was the most useful LMA program I've ever heard. Marketing Manager, 90 year old New York Firm
You may have heard already that one of the members commented in an email after the meeting that this was the best presentation she had attended since she became a member. President, Local ALA Chapter
Articles
Finding Meaning in Finding Clients, LMA LA Chapter Publication, May 2008
Making Rain by Being You, ALM Newsletter, Marketing The Law Firm, February 2008
Seven Urban Myths of Business Development, LSSO, October 2007
Recent Speaking Engagements:
- “How To Be My Go-To Lawyer:
What GCs want from their law firm partners”
LMA General Counsel Webinar Panel, May 13, 2009
- “The Forward Lateral: What laterals want and how to give it to them”
Association of Legal Administrators, February 25, 2009
- “Making Rain in Turbulent Times”
Orange County Specialty Lawyers Guild, November 12, 2008
- “Finding Meaning in Finding Clients”
LMA Los Angeles, May 22, 2008
- “Make Rain by Being You”
LMA New England, Annual Conference "Generate" Boston Nov 15, 2007
LMA Southern California, Newport Beach March 27, 2008
LMA Kentucky, Louisville September 26, 2008
Law firm retreat, AmLaw 100 Firm, March 15, 2008
Private law firm engagements
- “Insights from the Inside”
LMA General Counsel Webinar Panel, May 14, 2008
- “Circles of Success”
Law firm retreat, September 6, 2008
- “The Five Habits of Business Development”
Private law firm engagements
- “Maximizing Business Development For Laterals”
LMA National Meeting, Los Angeles, March 2008
To discuss your business development training needs, call Craig at (949) 369-9400 or reach him by email at craig@craig.net

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